Insights & Updates

Understanding senior living marketing ROI and whether your marketing efforts are effective can feel overwhelming. In an industry where the journey from initial inquiry to move-in can span months or even years, understanding senior living marketing ROI can feel complex. Unlike traditional retail, senior living requires a high-touch, multi-channel approach where a single click rarely … Read More

The Power of Collaboration: Why Strategic Partnership Matters in Senior Living Marketing A strategic marketing partner helps senior living organizations navigate a marketing landscape that is more complex and interconnected than ever before. Today, marketing leaders balance visibility, lead generation, brand trust, and sales support, often with limited internal resources. Websites must perform in search, … Read More

Senior living marketing has changed, and it’s changed quickly. Today’s families research longer, compare more communities, and expect clarity, empathy, and authenticity well before they ever fill out a contact form. If you’re responsible for driving leads, supporting sales, or positioning your community in an increasingly competitive market, this shift matters. Yet many senior living … Read More

On October 3, Convivial Life, a Florida not-for-profit organization, acquired The Manhattan–St. Petersburg, a new senior living development project along the coastal waterway of the Boca Ciega Bay in the Skyway Marina District.  The planning has been underway for months by the developer, LifeStar Living, who organized the purchase of the land in 2021. “We’re … Read More

Less than 20 months after announcing the company’s establishment, LifeStar Living has been recognized as one of the top 5 Senior Living Providers to Watch in 2022 by industry media, Senior Housing News. Industry veteran, Joel Anderson, stepped down from his role as CEO of Village On The Isle to join iconic NBA super agent David Falk in creating LifeStar. Falk is known … Read More