Sales & Marketing

As The Manhattan—St. Petersburg rapidly accelerates development, the future active senior living community has begun securing reservations for the 111 condo-style residences. The announcement was made last week at a special two-day event where guests saw firsthand The Manhattan’s beautiful renderings and learned about the generous member plans and special incentives for those who act … Read More

The majority of older Americans might not spend every waking moment online, but they are far better connected than most think—which is all the more reason to make sure you don’t underestimate their media consumption habits when launching a senior-targeted marketing/advertising campaign. As far back as 2017, 50% of Internet users between the ages of … Read More