Author: Jessica Kraft

Sarasota-based LifeStar Living recognized by industry media as one of nation’s Top Providers to Watch in 2022

Less than 20 months after announcing the company’s establishment, LifeStar Living has been recognized as one of the top 5 Senior Living Providers to Watch in 2022 by industry media, Senior Housing News. Industry veteran, Joel Anderson, stepped down from his role as CEO of Village On The Isle to join iconic NBA super agent David Falk in creating LifeStar. Falk is known … Read More

The Manhattan – St. Petersburg – Gaining Momentum and Now Accepting Deposits

As The Manhattan—St. Petersburg rapidly accelerates development, the future active senior living community has begun securing reservations for the 111 condo-style residences. The announcement was made last week at a special two-day event where guests saw firsthand The Manhattan’s beautiful renderings and learned about the generous member plans and special incentives for those who act … Read More

Reaching Seniors in the Digital Age

The majority of older Americans might not spend every waking moment online, but they are far better connected than most think—which is all the more reason to make sure you don’t underestimate their media consumption habits when launching a senior-targeted marketing/advertising campaign. As far back as 2017, 50% of Internet users between the ages of … Read More

Using Space to Create Beautiful, Healthy Campuses

When designing a senior living community, there are numerous architectural considerations at the forefront of the process. And one of the most important factors extends well beyond the community’s buildings themselves. As American architect Louis Kahn once put it, “Architecture is the thoughtful making of space.” This definitely applies to senior living campus design. Indeed, … Read More


LifeStar's goal is to be the best in our deeds, character, and commitment.

Joel Anderson, President & CEO

Meet Our Experienced Team

Click Here