Details

Jessica Kraft
, Executive Vice President, Marketing & Sales

Executive Summary

Jessica is a high-performing marketing executive with over 18 years of senior living experience. Jessica has used her expertise in leading the development and implementation of strategic marketing and branding programs across the country and in many of Florida’s most successful senior living communities. She excels in establishing key strategic programs focused on differentiation and value, each targeted to key audiences and new methods for evoking action, improving sales, and achieving census success.

Achievements

• Bluesky and greenfield projects
• Community expansion and presales
• Campus repositioning and rebranding
• Continuing Care Retirement Communities
• Life Plan Communities
• Active adult communities
• Multi-site community systems
• For-profit and not-for-profit communities
• Assisted living and memory care communities
• Stand-alone care properties

Areas of Expertise

• Marketing planning
• Advertising strategy
• Brand management
• Problem solving
• Campaign management
• Sales and marketing assessment
• Consumer research
• CRM
• Direct mail
• Event planning
• Interactive presentations
• Internet marketing
• Data analysis
• Metrics tracking
• Public relations
• Resource management
• Social media marketing