Details

Jessica Kraft
, President, LifeStar Creative
LifeStar Living, Chief Marketing Officer

Executive Summary

Jessica Kraft is a bold, results-driven marketing executive known for transforming vision into strategy—and strategy into impact. As Chief Marketing Officer, Jessica leads brand development, strategic growth initiatives, and demand generation with a sharp focus on accelerating occupancy and building long-term brand value.

With more than 20 years of experience in senior living, Jessica brings a rare blend of creative insight and analytical rigor to every aspect of the customer experience. She has built and led high-performing marketing and sales teams, launched award-winning campaigns, and successfully pre-sold, opened and stabilized some of the most innovative retirement communities in the industry.

Jessica’s leadership has been instrumental in fueling LifeStar’s success, where her data-informed strategies and compelling storytelling continue to drive market distinction and community engagement. From shaping brand identities from the ground up to forging referral partnerships and executing omnichannel campaigns, her work consistently delivers measurable results.

Jessica is a passionate advocate for purposeful living and believes the best marketing begins with listening—then delivering a promise worth keeping.

Achievements

• Bluesky and greenfield projects
• Community expansion and presales
• Campus repositioning and rebranding
• Continuing Care Retirement Communities
• Life Plan Communities
• Active adult communities
• Multi-site community systems
• For-profit and not-for-profit communities
• Assisted living and memory care communities
• Stand-alone care properties

Areas of Expertise

• Marketing planning
• Advertising strategy
• Brand management
• Problem solving
• Campaign management
• Sales and marketing assessment
• Consumer research
• CRM
• Direct mail
• Event planning
• Interactive presentations
• Internet marketing
• AI Technologies
• Data analysis
• Metrics tracking
• Public relations
• Resource management
• Social media marketing
• Sales training and coaching