, Director, Strategy & Operations, LifeStar Creative
For ten years, Jeni has applied her energy, drive, and enthusiasm to the field of senior living marketing. As a natural collaborator, Jeni’s strength in building relationships, her solid strategic mindset, and her desire to dig into the details have contributed to successfully developing and managing multi-million-dollar marketing plans.
Jeni’s history of strategic success, natural creative vision, and extensive process knowledge create the perfect triple threat as she directs Strategy and Creative Operations for LifeStar Living.
- Continuing Care Retirement Communities
- Assisted living and memory care communities.
- Life Plan Communities
- Multi-site community systems
- For-profit and not-for-profit communities
- Process development
Areas of Expertise
- Process development, optimization, and implementation
- Marketing strategy and implementation
- Collaboration and relationships
- Direct mail creation and production
- Data research, integrity, and reporting
- Budget management
- Productivity Software
- Project management
- Creative design
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