Details

Hayley Gurtler
, Director, Digital & Advertising, LifeStar Creative

Executive Summary

Hayley brings over a decade of rich marketing and advertising experience to the LifeStar team, the majority of which she’s devoted to building an expert focus on both digital and traditional media. Her data-driven approach to advertising produces real results for our clients, building a solid foundation for creative marketing strategies guided by the latest industry trends.

Throughout her career, Hayley has managed all types of digital and traditional advertising campaigns with budgets spanning from $2,500 to $300K per month. In this time, she’s created and optimized countless search, display/programmatic, native, CTV/OTT, video and social digital advertising campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Ads Manager, The Trade Desk, Google Campaign Manager, Twitter, LinkedIn, and Nativo, to name a few. Her work within this wide range of digital platforms and marketing analytics tools gives LifeStar clients tactical and strong operational marketing outcomes via direct hands-on experience across a multichannel advertising landscape.

Accomplishments

• BA, Communication Studies, Marist College; MBA, Frostburg State University
• Certified in StackAdapt and The Trade Desk platforms
• Created strategic lead generation plans, budgets, and workflows crucial to the implementation of both digital and traditional media campaigns

Areas of Expertise

• Digital Media Advertising Analytics
• Lead Generation Strategy
• Budget and Workflow Management for Digital and Traditional Media Campaigns ranging from programmatic media and paid search to search engine optimization and Connected TV.
• Tactical Expertise: Connected TV (CTV), Paid Search, Paid Social, Programmatic Media, Native, YouTube, Traditional Media Buying
• Platform Expertise: Google Ads, Microsoft Ads (Bing), Google Analytics, Google DataStudio, StackAdapt, The Trade Desk, Facebook Ads Manager, Verizon Media (Gemini), Google Campaign Manager