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Michael Williams
, Copywriter

Executive Summary

With decades of experience in advertising, journalism, and publicity, Michael’s unique storytelling and branding abilities are an asset to LifeStar’s clients. Throughout his 14-year tenure at Erickson Living, he served as senior copywriter on countless print, digital, radio, and television projects, as well as two large-scale rebranding initiatives for which he co-created a national magazine that engaged 500,000 print readers every month. With this experience as a foundation, Michael’s blend of journalistic, advertising, and marketing voices brings clients a wealth of content possibilities—everything from short-form print ads and broadcast media to journal-style white papers exploring cutting-edge senior living  issues and topics.

Accomplishments

  • BA, Journalism, Loyola College; MA, University of Maryland
  • Co-created an online and print magazine-style marketing tool that, today, regularly reaches more than 500,000 prospective senior-living residents nationwide
  • Played integral role as copywriter in two major national rebranding initiatives for Erickson Living
  • Cultivated marketing/publicity partnerships between Erickson Living and internationally renowned senior-aged personalities

Areas of Expertise

  • Long- and Short-Form Copywriting
  • Copywriting for Print/Digital Ads, Advertorials, Radio, and Television
  • Publicity Management, Media Relations, and Corporate News Content Production
  • Marketing and Content Strategy

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