Details

Emily Harman
, Vice President, Strategy, LifeStar Creative

Executive Summary

Emily is a highly motivated marketing executive with over 14 years of senior living experience. Emily has demonstrated experience in the development and implementation of strategic marketing and branding programs that achieve success for clients across the country. She excels in establishing key strategic programs that are delivered on time, on brand and on budget, while working collaboratively to identify unique solutions to business challenges.

Achievements

• Community expansion and presales
• Campus repositioning and rebranding
• Continuing Care Retirement Communities
• Life Plan Communities
• Multi-site community systems
• For-profit and not-for-profit communities
• Assisted living and memory care communities
• Stand-alone care properties

Areas of Expertise

• Marketing planning
• Advertising strategy
• Media planning and implementation
• Brand management
• Strategic problem solving
• Campaign management
• Consumer research
• Direct mail
• Interactive marketing
• Data analysis
• Metrics tracking
• Social media marketing